My husband is always showing me ads, as we are both Marketers and met while we were working in Advertising. So he thinks in my spare time I want to spend my time watching ads.
I do not.
But tonight I begrudgingly watched my fifth Olympics ad and yes the four previous were also forced upon me in my couch time, and by couch I mean braindead, but not braindead enough to not yell at the end of each one "I don't want to watch another Olympics ad! Stop! Please!". By 30 seconds in I knew this one was different and by one minute in I was gulping for air, trying to hold back tears. By the end I was demolished wet mess, grasping for tissues as I tried to speak. All I could manage in between sobs was "That's a good ad". My husband was hysterical by now, tears streaming down his face...as he laughed at me (he is obviously deeply empathetic - NOT!)
Anyway enough of the back story, it's time for to enjoy, and I use enjoy in the loosest sense. It is worth it though, it is a beautiful and likely award winning campaign. Only thing is please watch in the immediate vicinity of a full box of tissues and preferably with a sensitive partner around, if you are luckier than me and have one!
Did you cry?
